Why choose Key?

At Radio Times, we believe that you should receive expert if you are considering releasing cash from your home


Key are here to make equity release as personal, transparent and trusted as possible.


Over the past 20 years, they’ve seen thousands of people all with different needs and wants for their future and all with their own unique set of circumstances. However, they all had one thing in common – they wanted to make the right decision for them.

All of Keys equity release advice is unique to you and your needs, delivered by qualified experts.

Their advisers take the time to understand your needs, ensuring they find and recommend the right solution for you. If equity release isn’t right for you, they’ll tell you.

It’s important that you understand all aspects of equity release, so their advice is clear and jargon-free, and they’re there to answer any questions you may have.

There’s no pressure to go ahead. Your adviser will give you all the information you need about equity release for you to make an informed decision, in your
own time.

Just like their award-winning service, their product range is tailored to your needs too, built on their unique insight gained from helping 1 million people decide if equity release is right for them. You can be confident they will find a plan that suits you.

Transparent, straightforward advice
During the appointment process your adviser will ensure you have considered all the alternatives. These may include:
• Downsizing your house
• Assistance from family
• Using any savings you have to fund your plans
• Other forms of borrowing

And remember, if equity release is not right for you, they’ll tell you.

In safe hands

All Key Equity Release advisers have specialist Equity Release qualifications.

The FCA says that all promotions must be clear, fair, balanced and not misleading.  This should make choosing between plans relatively easy, as information has to be given in such a way that you can compare details.

These rules give further protection, security and, if need be, access to compensation schemes. As an extra safeguard, Key Equity Release is a member of the Equity Release Council (ERC) and recommend ERC approved plans.

All plans approved by the Equity Release Council come with the following guarantees:

  • You will never owe more than the value of your home due to their ‘no negative equity’ guarantee.
  • You have the freedom to move to another property without financial penalty (subject to provider criteria)
  • You have the right to remain in your home for as long as you choose


Key Equity Release will never charge a fee for their advice.


If you are considering equity release we recommend that you read through Is equity release right for you?